Services to analyze urban mobility and support the implementation of campaigns to promote behavioral change toward more sustainable mobility. Services will be delivered by leveraging AI-based platforms for customized definition, implementation, and management of long-lasting sustainable mobility campaigns targeting different stakeholders (home-to-work, home-to-school, whole-citizen, or tourism mobility campaigns), promoting positive and lasting change in participants’ mobility behavior. The platforms also support campaign impact analysis and enable the exploitation of collected mobility data to investigate mobility phenomena and identify important mobility patterns and dynamics.