Services for analyzing urban mobility and supporting the implementation of campaigns to promote behavioral change towards more sustainable mobility. The services will be provided using AI-based platforms for personalized definition, implementation, and management of long-term sustainable mobility campaigns aimed at various stakeholders (commuter, school, community-wide, or tourist mobility campaigns), promoting a positive and lasting change in participants’ mobility behavior. The platforms also support the analysis of campaign impacts and allow the use of collected mobility data to investigate mobility phenomena and identify important mobility patterns and dynamics.